Research

My team and I began our process by researching Fernbank’s current business goals, and considering what sort of interactions might be beneficial to the user in its physical space. Fernbank had already established a target audience for their event series, so we were able to begin our user research by looking at some broader research on millennials. We then confirmed that these values and behaviors were reflected in our actual Atlanta market through a survey and began considering features that would be valuable to our users. We also considered what relevant technology, marketing practices, and experiences other museums were using to attract the target audience.

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Design

Our goal was to incorporate features that would enhance and support the After Dark experience rather than compete for our users attention. The most innovative aspect of our app was the Voyager feature, which used beacon technology to allow patrons to learn more about an exhibit, read what others were saying about it, and add their own comments. This feature exemplifies how we hoped users would interact with the app; creating a social learning environment while keeping the emphasis on the existing exhibit content.

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Deliverable

We created and tested three iterative prototypes before finalizing our design. Our final high fidelity prototype incorporated Fernbank After Dark's existing branding and visual identity.